We love Inc. Magazine, it is one of our constant go-tos for news in the business world. Today on their twitter feed @inc they posted a great write up by Erik Sherman about the upcoming “semantic search” changes that Google is looking to make. We encourage you to read the article in full on Inc’s website.
Our biggest take away from this article and what we can make of the changes that Google is making is that: Content is still king!
SEO is important for websites, but there is nothing more important than just making sure that your small business site has not only great content, but accurate content.
Google could correlate social networking and personalization data about users as well as information about people, places, and things that it got when it acquired the open database Freebase. In theory, by understanding the content of websites and queries, Google should be able to deliver answers tailored to specific users.
The second part of all of this is back to our core quest at DrySpark and that is making sure that your content is listed correctly in the most important places. Resources in small business are limited, make sure that you are applying your resources in the correct places.