Google+ Local featuring Zagat

30 May, 2012

We have been talking up the need for small businesses to have a Google+ page for the past few months. Today, Google gave us another reason why this is so important. The search giant who purchased Zagat back in September 2011, is incorporating the world renowned review service in with their new arena - Google+ Local.

Full Google release here. The new iPhone commercial shows John Malkovich asking siri to help him find a pasta restaurant. Siri lets him know of a few in the area...what siri does not tell him is a summary or review score...

Ryan Wakefield

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The Knowledge Graph

16 May, 2012

As Google's search gets smarter - your website needs to as well. The Knowledge Graph is great for research on a topic, but let us take a few minutes to ponder the potential for this in the arena of local search. If you search for "how to install a sprinkler system," yes a query for someone planning a DIY, but what if the knowledge graph populates your right column with local sprinkler companies. It is not that far fetched. Google already knows your location, and integrating their knowledge graph in with google places the potential is amazing for small...

Ryan Wakefield

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Local Search is even more important now

05 Mar, 2012

Google released 40 changes to the search giants algorithm last week. Among those changes comes the news that local search is being given even more of a spotlight. "Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal." that along with "Improved local results. We launched a new system to find results from a user’s city more reliably....

Ryan Wakefield

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