Don’t gamble with your brand

twitter opps

The question that I get asked most often when talking with businesses about social media is if they should hire an outside firm to handle their needs.  My answer is always no, do not hire an outside firm.  If you can't do it personally or have someone you would trust with you daughter, just don't do it.  You have too much to lose.  I have a lot of reasons for my firm stance on this trend in business, but the biggest one is simply that nobody knows your business like you do.  

Your brand is your reputation, and nothing is...

Ryan Wakefield

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Is Pinterest right for your small business?

Pinterest Infographic

As you know, we love infographics. Nothing tells a story better than a picture. DrySpark thrives off of social media but we have been very slow to migrate over to Pinterest, until now. We have submited for our account and will soon be jumping into the fastest growing social network out there. Pinterest gets an awkward reputation as a social network for women only but actually only 63% of Pinterest's users are women. That fact may or may not benefit your business. Today we came across this infographic from Tammy Lam on Intuits Small Business Blog and we decided that we...

Ryan Wakefield

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Search is now Social

media-upload

As I was preparing a Spark Number evaluation for a perspective customer tonight I got drawn in to the section on Social Media and the new trends of "social search."  My recomendation to my customer was this: "Social Media is driving search in 2012.  Google recently released “search plus your world” which incorporates Google + posts directly into their search results.  Bing has an exclusive contract with Facebook, and incorporates Facebook results in with Bings search listings.  Social is driving search.  It is our belief...

Ryan Wakefield

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