Don’t gamble with your brand

The question that I get asked most often when talking with businesses about social media is if they should hire an outside firm to handle their needs.  My answer is always no, do not hire an outside firm.  If you can't do it personally or have someone you would trust with you daughter, just don't do it.  You have too much to lose.  I have a lot of reasons for my firm stance on this trend in business, but the biggest one is simply that nobody knows your business like you do.  

Your brand is your reputation, and nothing is...

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Clarifying the world of search

We love Inc. Magazine, it is one of our constant go-tos for news in the business world. Today on their twitter feed @inc they posted a great write up by Erik Sherman about the upcoming "semantic search" changes that Google is looking to make. We encourage you to read the article in full on Inc's website. Our biggest take away from this article and what we can make of the changes that Google is making is that: Ryan Wakefield

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