The Knowledge Graph
As Google’s search gets smarter – your website needs to as well. The Knowledge Graph is great for research on a topic, but let us take a few minutes to ponder the potential for this in the arena of local search.
If you search for “how to install a sprinkler system,” yes a query for someone planning a DIY, but what if the knowledge graph populates your right column with local sprinkler companies. It is not that far fetched. Google already knows your location, and integrating their knowledge graph in with google places the potential is amazing for small businesses.
Make sure that your website and your Google Place Page are updated with your correct contact and business information. I know that Google has not released this feature yet, but I really feel that it is only a matter of time.
My wife has...
