My wife has long loved shopping at LOFT, and over the years I have to say that I have picked up things for her and received great customer service in their store. Beyond that, I am sure that LOFT President Gary Muto has a fancy new car thanks to my wife’s purchases at his store and online. To be honest, I think my wife loves LOFT a little too much – possibly to my level of obsession with Zappos.
Yesterday however, I learned that LOFT loved her back. In the mail she got a discount from LOFT for being a Teacher. As a former teacher myself I know first person the riggers of the job. You often hear people say that teachers do not get the pay / respect / rewards that they deserve.
I love incentive programs but most have a catch of some sort. That is why LOFT’s “LOFT loves Teachers” program impressed me so much. They are simply showing appreciation to the most noble of professions.